This page contains social media resources for biking and walking advocacy organizations.
Table of contents:
- Overall advice
- Social media tools
- Instagram, Pinterest, Vine, and other things the kids are using these days
Overall advice
Advice from the New Organizing Institute
The New Organizing Institute, or NOI, has a host of online resources on new media tips in the context of online organizing.
Social Media for Organizations (URL)
Leveraging Social Media (Adventure Cycling Association)
This resource, created by Winona Bateman, Media Director for the Adventure Cycling Association, outlines questions to consider when building your organization's online presence and how to best utilize social media platforms to maximize your web presence and online community.
Leveraging Social Media: An Adventure Cycling Perspective (PDF, Dropbox)
Social Media Messaging Guide
Tools from David Lipscomb (at Redpen21) to plot your social media message and write effectively for online platforms.
Social Media Message Map (DOC, Dropbox)
Online Writing Checklist (PDF, Dropbox)
Which Media to Use?
Deciding which kind of media to use can be a daunting task, but there are plenty of helpful sources to aid your selection.
This guide, available free for download from the Idealware website, walks you through what you can expect from varous different types of media, including social, and what channels are the right fit for your organization and your goals:
The Nonprofit Social Media Decision Guide (URL)
Wild Apricot provides a document created by David Lipscomb, entitled "Media Selection Map". This document is designed to help you figure out which communications channels to choose for a specific purpose and where you should logically begin:
Media Type Selection Map (DOC, Dropbox)
Social Media Guidelines
This document outlines specific guidelines for Environmental Defense Fund employees who represent their organization in social media. This guide could serve as a sample when creating social media guidelines for your own organization.
Social Media Guidelines for EDF Employees (URL)
Social media tools
Tweetdeck
The Alliance recommends Tweetdeck for keeping track of Twitter lists, following conversations, and scheduling tweets.
Hootsuite
Hootsuite is a popular social media management tool for following conversations and managing posting to Facebook, Twitter, LinkedIn, and more.
Facebook 101 (Alliance for Biking & Walking)
This blog post, based around a webinar jointly hosted by the Alliance and the League of American Bicyclists, gives an overview of Facebook for biking and walking advocacy organizations.
Facebook 101 (URL)
Twitter 101 and Twitter for Media Relations(Alliance for Biking & Walking)
These blog posts, based around webinars jointly hosted by the Alliance and the League of American Bicyclists, give an overview of Twitter for biking and walking advocacy organizations.
Twitter for Media Relations (URL)
Twitter tips for nonprofits (About.com)
A helpful overview article on Twitter for nonprofit organizers and staff.
Twitter tips for Nonprofits (URL)
Twitter for organizations and nonprofits (Twitter)
Twitter's own guide for businesses and nonprofit organizations.
Twitter for organizations and nonprofits (URL)
Get Started with LinkedIn
Wild Apricot can help you get started on LinkedIn, a social networking tool where connections with other organizations and professionals are made easy.
How to Get Started with LinkedIn (URL)
Instagram, Pinterest, Vine, and other things the kids are using these days
Instagram, Tumblr, Pinterest, & Vine 101(Alliance for Biking & Walking)This blog post, based a around webinar jointly hosted by the Alliance and the League of American Bicyclists, gives an overview of three increasingly popular social networks.
Instagram, Tumblr, Pinterest, & Vine 101 (URL)
