This page contains resources on event marketing.  

Alliance guide to Fundraising Rides (Alliance for Biking & Walking)

From rural communities to big cities, organizations are planning fundraising bike rides that are bringing them new members, new partners, new political connections, and funds to help their organizations thrive. But how does an organization get started organizing such an event? The Alliance for Biking and Walking’s Guide to Fundraising Rides is the first book to bring you the ins and outs of organizing fundraising rides that benefit bicycling. This guide will take you through all the steps of planning a successful fundraising ride, from setting a date to thanking your sponsors and volunteers.

Alliance Guide to Fundraising Rides (URL)

Event Marketing 2.0 How to Boost Attendance Through Social Media (Cvent)
This 2011 e-book from Cvent, a major meetings management technology company, outlines tips and strategies in using free social media tools to increase attendance at events. (PDF)

Social Media Event Marketing