This folder contains a wide array of documents best practices in nonprofit communications best practices.
Non-Profit Technology Network (NTEN)
April 18, 2011. NTEN is a membership organization of nonprofit technology professionals. Its main website hosts a wealth of information, posting helpful tips and studies on best practices for social media. (URL)
Non-Profit Technology Network
Social Media Messaging Guide
Tools from David Lipscomb (at Redpen21) to plot your social media message and write effectively for online platforms.
Social Media Message Map (DOC, Dropbox)
Online Writing Checklist (PDF)
Organizing and Online Organizing Toolboxes (New Organizing Institute)
Toolbox lessons from the New Organizing Institute can give nonprofit communicators good insights on connecting communications strategies with overall campaign goals.
Organizing and Leadership toolbox (URL)
Online Organizing Toolbox (URL)
Communications and Marketing (Council of Nonprofits)
A collection of resources on communications and marketing, specifically for nonprofits.
Communications and Marketing for Nonprofits (URL)
Kivi's Nonprofit Communications Blog
Kivi Leroux Miller's resources, blog posts, newsletters, and training sessions can be very helpful tools for biking and walking advocacy organizations.
NonProfitMarketingGuide.com (URL)
Which Media to Use?
Deciding which kind of media to use can be a daunting task, but there are plenty of helpful sources to aid your selection.
This guide, available free for download from the Idealware website, walks you through what you can expect from varous different types of media, including social, and what channels are the right fit for your organization and your goals:
The Nonprofit Social Media Decision Guide (URL)
Wild Apricot provides a document created by David Lipscomb, entitled "Media Selection Map". This document is designed to help you figure out which communications channels to choose for a specific purpose and where you should logically begin:
Media Type Selection Map (DOC)
