Tips and tricks for fundraising emails, overall email programming, and email newsletters.
Tips for better emails
Top 5 Tips for Better Emails (Blue State Digital) 
Blue State Digital's Top 5 Tips for Better Emails (Dropbox, PDF) (Dropbox, PDF)
The Alliance for Biking & Walking Guide to Fundraising: Online Fundraising
Released in six parts, the Alliance for Biking & Walking's Guide to Fundraising will help you develop an effective fundraising plan, craft successful funding proposals, and leverage a variety of funding sources. The guide includes an extensive section on email.
Online Fundraising (Dropbox, PDF)
Email toolkits (New Organizing Institute)
These two bundles of resources from NOI offer great insight into designing good email programs and writing successful emails.
Toolbox: Tips for Email Writing (URL)
Print vs. email newsletters
An archive of the discussion on the Alliance Listserv on the benefits and drawbacks of print and online newsletters.
Listserve Discussion Summary: Print vs Online Newsletters (DOC, Dropbox)
Action alert samples
Check out these examples of action alerts from Alliance member organizations.
Help ABC raise $10,000 by eating at Chipotle May 22 (Atlanta Bicycle Coalition) (PDF, Dropbox)
Let's flood their offices with phone calls... (Transportation Alternatives) (PDF, Dropbox)
Want a protected bike lane in your backyard? (WABA) (PDF, Dropbox)
Email newsletter samples
E-newsletters sent to members and, often, anyone who signs up to receive the newsletter on their websites. Check out past issues.
Biker Bulletin (San Francisco Bicycle Coalition) (URL)
StreetBeat (Transportation Alternatives) (URL)
CalBike Report (California Bicycle Coalition) (URL)
Quick Release (MassBike) (URL)
E-Newsletter Subscription Confirmation Sample (Transportation Alternatives)This e-mail confirmation letter from Transportation Alternatives (T.A.) uses the opportunity of someone subscribing to their e-newsletter as a chance to promote the benefits of membership in T.A. They also clearly state their privacy policies which can help earn user trust.
E-Newsletter Subscription Confirmation Sample (PDF) (29.6KB)
