This page provides an overview of the role of advocacy and resource for campaign planning.
Contents
Advocacy 101
How To Be An Effective Advocate (Alliance for Justice)
This guide will help teach you the basics of advocacy, how you can get started, and tips for communicating with your elected officials.
How to be an Effective Advocate (PDF)
Advocacy Training 101 (Smart Growth America)
June 23, 2011, Smart Growth America's Sustainable Communities Network hosted a Advocacy Training 101 webinar, which covered the basis on advocacy, best practices, the ABCs of a successful meeting with your Member of Congress and Q&A. A recap, recording of the webinar and powerpoint slides can be found below.
Advocacy 101 Recap I Advocacy 101 Recording (URL)
Advocacy Training 201 (Smart Growth America)
On August 8, 2011, Smart Growth America's Sustainable Communities Network hosted a Advocacy Training 201 webinar, which covered a recap of Advocacy Training 101, best practices of advocacy and messaging, and an interactive mock congressional meeting. A recap, recording of the webinar, and powerpoint slides can be found below.
Advocacy 201 Recap I Advocacy 201 Recording I Advocacy 201 Presentation (URL)
Advocacy Power Pyramid
Here's an overview of the "Advocacy Power Pyramid" summarized by Marjorie Holderer of the Alabama Bicycle Coalition (based on work done by Charlie Gandy from the National Center for Bicycling and Walking).
Advocacy Power Pyramid (DOC)
Effective Advocacy: Planning for Success (PETA)
This 2011 guide from People For the Ethical Treatment of Animals outlines a number of helpful tips for campaign planning, including strategies for handling tough questions and how to orient a campaign so it's "for" instead of "against."
Effective Advocacy Guide (PDF)
Campaign Planning
Winning Campaigns Resource - Campaign Planning Workbook (Alliance)
This handbook - used in the Alliance's signature Winning Campaign Trainings - will walk you through all of the elements of advocacy campaign planning.
Winning Campaign Planning Workbook (PDF)
Winning Campaigns Resource - Campaign Blueprint (Alliance)
This Winning Campaign Training blueprint is used to help focus bicycle and pedestrian advocacy campaigns.
Campaign Blueprint Worksheet (PDF)
Winning Campaigns Resource - Campaign Checklist (Alliance)
This document is a checklist and worksheet to help in choosing a winning campaign. This resource comes from the proven Alliance Trainings series.
Campaign Checklist (DOC)
Campaign Priorities Flow Chart (Walk Oakland Bike Oakland)
April 11, 2011. Flow chart to help organizations choose campaigns to pursue based on topics such as mission fit, impact, member engagement and relationship building. (PDF)
Campaign Priorities Flow Chart (WOBO).pdf
Advocacy Campaign Manual (Women's Campaign International)
Released by Women's Campaign International, this document provides information on each step of campaign planning, from the definition of advocacy and identifying a campaign approach to taking action and lobbying.
Advocacy Campaign Manual (PDF)(102KB)
