Every May, communities across the United States celebrate Bike to Work Day, promoting bicycle commuting for the health, environmental, personal, and economic benefits. Many Alliance organizations play a primary role in organizing Bike to Work Day in their communities. These organizations share their resources on organizing, promoting and finding sponsors for Bike to Work Day events.
Table of Contents
Promotional Materials
5 Easy Ways to Inspire Your Employees to Bike to Work
This handy tip sheet, distributed by the Bike East Bay, outlines the benefits of bike commuting and how employers can encourage participation in Bike to Work Day. It accompanied a letter inviting businesses to participate and support the event.
5 Ways to Inspire your Employees to Bike to Work (PDF)
Bike to Work Day Business Letter (PDF)
Bike to Work Day Promotional Materials - 2006 & 2007
The following are 2006 and 2007 Bike to Work Day promotional materials from Cascade Bicycle Club in Seattle, WA.
Promotional Poster - 2006 (PDF)
Promotional Poster - 2007 (PDF)
T-Shirt Order Form - 2006 (PDF)
T-Shirt Sample - 2006 (GIF)
Bike to Work Day Promotional Materials - 2007
These materials are promotional samples from Bike to Work Day created by the San Francisco Bicycle Coalition.
Press Release (PDF)
Promotional Poster (PDF)
Bicycle Safety Video PSA: Decide to Ride "What If?"
The first installment of the Bicycle Transportation (BTA) public service announcement series "Decide to Ride" asks a simple question: What if you decided to hop on a bike instead of into a car to get to work?
Bicycle Video PSA: What If? (URL, BTA VImeo Channel)
Bike to Work Day Video
This is a short video from StreetsFilms is about Bike to Work Day all across the country. It features events organized by local cycling advocates in New York City, San Francisco, Austin and Portland, Oregon and shows the potential for collaborations around a single topic.
Bike to Work Day Video (URL)
Bike to Work Press Kit
This 2012 press kit from BikeWalkKC includes great examples of everything you need to publicize Bike Week events. Included are: the common logo for all groups in the region, a sample Bike Week resolution, PSA, community appeal, and social media posts. (JPEG)(DOC)
KC Bike Week Logo (JPG)
Bike Week Sample Resolution (DOC)
Bike Week PSA (DOC)
Community Appeal Letter (DOC)
Social Media Posts (DOC)
CycleMAYnia One-Stop Website
The Santa Barbara Bicycle Coalition, in partnership with Traffic Solutions, produced a great one-stop website for all National Bike Month activities and created an eye-catching postcard listing events.
CycleMAYnia website (URL)
CycleMAYnia postcard (PDF)
This sample Bike to Work Week Proclamation or Resolution, created by the Missouri Bicycle and Pedestrian Federation, can be altered and updated and presented to your mayor or city council members to ask them to proclaim Bike to Work DayWeek/Month in your city. Most proclamations of this sort are made when a citizen like you asks his or her elected official to sponsor the proclamation.Sample resolution or proclamation: Bike Month (URL)
Event Planning Resources
Bike to Work Events: Successes and Innovations
May is most certainly the month of the bicycle, and it is rapidly approaching. Bike to Work, Bike to School and commuter challenge contests give individuals new to cycling a glimpse of the joys and benefits of life on two-wheels, and some of them never look back. For advocates, National Bike Month provides a key opportunity to promote biking and increase awareness in their communities—and also to reach out to potential members and partners. In April 2012, the Alliance hosted a Mutual Aid Call with panelists Stephanie Frans of Cascade Bicycle Club, Amanda White of the Bicycle Federation of Wisconsin and Sarah Shipley of BikeWalkKC, who shared their Bike Month event successes and innovations.2012 Bike to Work Events Tip Sheet (PDF)
A detailed guide from the League of American Bicyclists to organizing a Bike Month event in any community. This guide covers writing a plan, fundraising for the event, building partnerships, promoting the event, working with and rewarding volunteers, and evaluating success.Bike Month Organizer's Kit (URL)
Effective Messaging for Your "Show Congress" Event
This 2012 resource from America Bikes provides tips on effective messaging before, during, and after your "Show Congress" event can help you or your organization create a lasting and impactful relationship with your Senator or Representative and their staff. Use this guide to stay on-message with your Senator or Representative and their staff.Tips on Messaging (PDF)
Event Logistics Checklist
This 2012 resource from America Bikes is an event checklist that can help you quickly determine whether you have key tasks handled for your event. This is not meant to be a complete guide to planning an event, but rather a list of key logistics pertaining to hosting your Member of Congress and/or the media.Logistics checklist (PDF)
In July and October, the San Francisco Bicycle Coalition hosts Gas-Free Fridays, a program that encourages residents to abandon the gas pump in favor of bicycling. To aid the spread of the campaign to other cities, they have created several templates and model campaign materials that could be modified and used in other communities.Captain Information Sheet (DOC)
Gas-Free Fridays Sponsor Request (DOC)
Sample Press Release (DOC)
Energizer Station Checklist (DOC)
Gas-Free Fridays Poster 2010 (PDF)
Gas-Free Fridays 2010 — quarter-sheet fliers (PDF)
This 2011 e-book from Cvent, a major meetings management technology company, outlines tips and strategies in using free social media tools to increase attendance at events.Social Media Event Marketing (PDF)
