Public service announcements (PSAs) can help get your organization's message to the public through common media including print, billboards, radio, and television. Find sample PSAs including those promoting sharing the road, safety, and biking to work.
Table of Contents
General Bicycle PSAs
All the Basics of Bicycle Riding (National Highway Traffic Safety Administration)
This is video covers all the basics of bicycle riding, from proper helmet and bicycle fit, to the proper way to ride in traffic. From the National Highway Traffic Safety Administration (NHSTA).
All the Basics of Bicycle Riding Video (URL)
Will You Ride with Sophie? (Cascade Bicycle Club)
July 5, 2011. This animated encouragement initiative video praises the environmental, social and personal virtues of choosing to bike instead of drive, even for a few trips a week. (URL)
Will You Ride with Sophie?
Safety PSAs
"PRECAUCIÓN: Tu Familia También Usa La Bicicleta" PSA (Los Angeles County Bicycle Coalition)
16 April 2012. "PRECAUCIÓN: Tu Familia También Usa La Bicicleta" or "Precaution: Your family also uses the bicycle" is a Spanish-language PSA message resulting from a collaboration with City of Lights Volunteers and day laborers in Los Angeles. There is an also video describing process LACBC and City of Light organizers took to create the PSA.
http://vimeo.com/37971012 (URL)
Bicycle PSA (Transport for London)
This bicycle public service announcement is from Transport for London (TfL) is used to educate road users about bicycle safety. (URL)
Bicycle PSA (TfL)
Bicycle Safety Video PSA: Decide to Ride "Look Right" (Bicycle Transportation Alliance)
This website presents the second installment of the Bicycle Transportation Alliance (BTA) PSA series "Decide to Ride" and looks at road safety from a cyclist's perspective: "Objects don't always appear in your mirror." (URL)
Bicycle Safety Video PSA: Decide to Ride - Look Right (BTA)
Bicycle Safety Video PSA: Decide to Ride "What If?" (Bicycle Transportation Alliance)The first installment of the Bicycle Transportation (BTA) PSA series "Decide to Ride" asks a simple question: what if you decided to hop on a bike instead of into a car to get to work? (URL)
Bicycle Video PSA: What If? (BTA)
Bicycle Safety Video PSAs (Bicycle Coalition of Maine)
These 30-second, public service videos promote Maine's helmet requirements and three-foot passing law. (URL)
PSA—2011 Rules of the Road
PSA—2011 How to Safely Pass a Bicyclist
PSA—2011 Safety Guidelines for Organized Rides
PSA—2010 Three Feet Equals
PSA—2010 Bike Helmet Safety
Bike Safety Radio PSAs (BikeDenver, 2010)
These effective and funny PSAs by BikeDenver are great for promoting tips for safely sharing the road. (MP3s)
Sidewalks
Don't Suck
Save Your Car Door
Safe Streets Save Lives PSAs (Palmetto Cycling Coalition, MyBikeLaw.com)
These 2011 PSAs were produce by the Safe Streets Save Lives initiative in South Carolina, a partnership of the Palmetto Cycling Coalition and MyBikeLaw.com. The short videos outline the rights and responsibilities of both cyclists and motorists. (URL)
How to Ride
Signals and Safety
How to Drive
Let's Get There Together
Promotional PSAs
Bike to Work Day Video (StreetFilm)
This is a short StreetFilm about Bike to Work Day all across the country. It features events organized by local cycling advocates in New York City, San Francisco, Austin and Portland, Oregon and shows the potential for collaborations around a single topic. (URL)
Bike to Work Day Video (StreetFilm)
Connecting the City Promotional Videos (SFBC)
June 21, 2011. The San Francisco Bicycle Coalition created a series of videos to promote its new campaign - Connecting the City - for 100 miles of new crosstown bikeways in San Francisco. These physically separated bikeways are designed to help riders of all ages and abilities to feel safe and comfortable while biking on the San Francisco Streets.
Connecting the City: Stephanie's Story (URL)
Connecting the City: Crosstown Bikeways for Everyone! (URL)
Decide to Ride Bicycle PSA Series (Bicycle Transportation Alliance)The following websites show the Bicycle Transportation Alliance's (BTA) public service announcement series "Decide to Ride." View five of the 30-second installments with different messages on bicycle safety and sharing the road. (URLs)
Close Call
Look Right See Right
Night Rider
What If?
Wrong Way
Don't Be A Jerk Video PSA (NYC Department of Transportation)
May 25, 2011. These clever PSAs, released by the New York City Department of Transportation, feature celebrities humorously acting out the do's and don'ts of safe and responsible biking. (URL)
"Don't Be A Jerk" Video PSA
Police Bicycle Training Video (San Francisco Bicycle Coalition)The San Francisco Police Department (SFPD) and the San Francisco Bicycle Coalition (SFBC) partnered to produce this officer training video on bike traffic.
Police Bicycle Training Video (SFBC) (URL)
Promotional Radio PSAs (BikeDenver, 2010)These concise and effective PSAs by BikeDenver highlight the benefits of bicycling. (MP3)
One Less Car
Bike Locks Don't Expire
JFK - Nothing Compares to Biking
Share the Road PSAs
Share the Road Education Video (League of Illinois Bicyclists)
This website from The League of Illinois Bicyclists, with funding from the Illinois Department of Transportation, has a video on motorist-bicyclist safety.
Share the Road Education Video (LIB) (URL)
Share the Road Print PSAs (San Francisco Bicycle Coalition)
The following links are part of San Francisco Bicycle Coalition's print public service announcement series "Coexist". (URL)
Passing Cyclists
Passing Cyclists Safely
Ride Outside the Door Zone
Riding Outside the Door Zone
Share the Road Radio PSA (San Francisco Bicycle Coalition)This radio public service announcement about passing cyclist is from the San Francisco Bicycle Coalition.
Share the Road Radio PSA (SFBC) (MP3) (1.3MB)
Share the Road Video PSA: Buses and Bicyclists (Chicago)
This video PSA, produced by the City of Chicago's Bike Program, outlines the rights and responsibilities of buses and bicyclists and how to prevent crashes. (URL)
Share the Road Video PSA: Buses and Bicyclists (Chicago)
Share the Road Video PSA: Room to Breathe (Transportation Alternatives)
This website hosts a video and article about the making of Transportation Alternative's Share the Road poster campaign, Room to Breathe, on Streetfilms.org. (URL)
Share the Road Video PSA: Room to Breathe (TA)
