As people spend more of their days on networked devices, nonprofits are dedicating more staff time to raising money online – and are seeing upticks in dollars raised. How can biking and walking advocacy organizations set themselves up for success in raising money online?
Enter part five of the Alliance’s Guide to Fundraising series, which explores online fundraising in depth. This new guide, which is for staff and boards at Alliance member organizations only, is jam-packed with advice for effective websites, successful email programs, and standout social media practices. The guide also compiles real-life helpful examples from advocacy coalitions in the active transportation space.
This guide helps leaders at state and local bicycle and pedestrian advocacy organizations learn:
- How to write emails that drive people to join, donate, and get involved;
- What type of data to collect from supporters online (and how to do it);
- Handy website tips to reduce audience noise and drive up online donations;
- How to optimize the supporter experience from click to thank-you;
- When to worry that you're sending too much (or too little) email;
- How to effectively use video;
- Tips for crowdfunding; and
- What data to track in order to measure and optimize your online actions.
Members can download the Guide to Fundraising in the Alliance Resource Library (requires login).
Not an Alliance member? View a preview below, then join the Alliance!
