The Alliance for Biking & Walking’s 2015 National Training, “Organizing, Leadership, and Digital Strategy for a Stronger Movement” will focus on active transportation movement-building with diverse communities in the digital age. This training will teach organizations of all levels cutting-edge off- and online strategies to engage folks--beyond traditional pedestrian and bicycle advocates--the more “interested but concerned” citizens with the goal of growing a stronger movement. Experts in social movement building and digital strategy will guide discussions over a 2.5 day training. We look forward to seeing you in July!

• Read our 10 reasons why you should attend.
• Take a look at the incredible experts behind the National Training.
• Find out how this training is tailored to YOUR organization.

Agenda

Though unlikely, the agenda is subject to change.

Wednesday, July 29, 2015
4:00 PM - 6:30 PM

Participants arrive:

• Registration
• Introductions
• Training goals and objectives
• Effective storytelling strategies and curation of digital content

Optional evening activity: Dinner.

Thursday, July 30, 2015
8:00 AM - 6:00 PM

Organizing and cultivating leadership topics:

• Partnering with communities of color
• Offline to online ladder of engagement
• Branding, messaging, and cultural competency
• Practical application exercise and debrief

Friday, July 31, 2015
8:00 AM - 4:00 PM

Digital Strategy Topics:

• Online community engagement
• Social media best practices
• Digital toolbox: Mobile, social media, ads, and email
• Data analytics and A/B testing
• Practical application exercise and debrief

Optional evening activity: Join Wisconsin Bike Fed’s Polish Moon Bike Ride. See below for more information.

Registration information

** July 1, 2015 update: Registration for the National Training is now closed **

Registration cost

• Alliance member EARLY BIRD registration (price ended 6/12): $300
• Alliance member registration (price started 6/13, ended 6/30): $375
• Non-Alliance member registration (ended 6/30): $450

Additional registration information for Alliance members

Please log into your account and navigate back to this event page to access special member pricing. If you have questions on how to login, please email Maggie McBride, Operations Assistant, at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Not a member and interested in joining the Alliance?

Join today to access all of the Alliance's benefits available only to our members, as well as gain access to special pricing to this training and other trainings, such as our 2015 National Open Streets Summit happening in September in Atlanta, GA.

Scholarships

There are limited scholarships available for individuals of Alliance member organizations. If interested, please email Maggie McBride, Operations Assistant, at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Accommodation options

• Home stays: A limited number are being arranged by Wisconsin Bike Fed. If you are interested, please indicate your preference when you register. Please note, we'll do our best to accommodate a limited number of requests, but will let you know if a dorm room or another option will be necessary due to home stay constraints.
• University of Wisconsin-Milwaukee campus dorm rooms: The Alliance is reserving a block of dorm rooms with the University of Wisconsin-Milwaukee. Please note that the dorm rooms are not air-conditioned, but windows can be opened for cool Lake Michigan air to circulate through. Reservation details coming soon.
• Other: There are other options, including hotels and Airbnb options, within the university area. If you prefer your own hotel room or Airbnb, please feel free to go ahead and book your own stay accordingly.

Things to bring to the training

• Laptop for exercises
• Campaign examples from home

About your local host

The Wisconsin Bike Fed is a growing nonprofit organization that represents thousands of members and the interests of the 2.5 million residents and visitors who ride bikes in Wisconsin every year, occasional recreational riders, hardcore racers, mountain bikers, commuters and everyone in between.

Also join us and the Wisconsin Bike Fed for the Second Annual Polish Moon Ride and Block Party on Friday, July 31st from 5 PM to 11:30 PM at Anodyne Coffee in Walker’s Point (224 W. Bruce Street, Milwaukee, WI 53204). This event is optional for National Training attendees.